Change In Motion
At BARDO, we believe in showing our working. The NIMM is still in its early stages with pilot clients — but the energy, excitement, and culture shifts are already in motion. Full case studies and data-backed stories are coming soon. In the meantime, here’s what we’re already seeing…
Qualitative Early Insights
While we wait for full post-programme data from our pilot organisations, here’s a taste of what we’re hearing already:
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“Leaders are finally having the conversations they used to avoid.”
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“Our teams are referencing the NIMM language in meetings, it’s sticking.”
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“For the first time, inclusion feels like something we do, not something we’re told about.”
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“I’ve been in EDI for 20 years, and this is the first thing that made me hopeful again.”
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Our Theory of Change - The Science Behind the Shift
We don’t believe inclusion happens through slogans or one-off workshops.
Real change awakens us, literally. It's like stepping out of the Matrix.​
That’s why NIMM is built on a simple, powerful theory of change:
If we help people understand how their brains work,
And give them tools that feel safe, repeatable, and emotionally resonant,
Then we can shift beliefs, behaviours, and systems in ways that actually stick.​
Our Model Works by:
Educating the brain (knowledge of bias, threat, emotion, habit)
Interrupting the default (with tools like NeuroNudges, reflection, and co-created insight)
Embedding new habits (through repetition, shared meaning, and reward)
Creating systems that reinforce it (so culture supports the new norm, not the old pattern)
What NIMM Aims to Improve:
​Individual: Self-awareness, emotional regulation, inclusive reflexes
Team: Psychological safety, belonging, mutual respect, constructive feedback
Organisation: Inclusive policies, leadership behaviours, decision-making processes
System: Long-term culture change, equitable outcomes, sustained engagement
Our Evidence Base Includes:
Neuroplasticity research (Doidge, Merzenich)
Behavioural habit theory (Duhigg, Wood, Lally)
Threat/reward neuroscience (Lieberman, Rock)
Social identity and inclusion theory (Tajfel, Brewer, Cox)
Psychological safety (Edmondson)
Growth mindset (Dweck)
Nudge theory (Thaler & Sunstein)
How We Know It’s Working:
We work with our clients to co-design realistic, meaningful measures, including:
Pulse surveys and cultural diagnostics
Leadership behaviour tracking
Staff engagement and feedback
Adoption of inclusive habits over time
NIMM domain maturity reviews
Based on current neuroscience and behavioural theory, NIMM is designed to support measurable change in:
Psychological safety scores
Inclusion pulse survey scores
Trust and feedback loops
Retention of underrepresented staff
Inclusive leadership behaviours
Cultural “stickiness” of inclusive habits
BARDO will be measuring all of these over time, with case studies due in Q4 2025.
Want to be one of the first organisations to pioneer the NIMM?
We're currently curating a small group of early adopters and cultural changemakers.
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As one of our founding NIMM partners, you'll receive:
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A reduced co-creation investment (10% discount on chosen tier of support)
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Direct access to George for strategic support
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A say in shaping how NIMM evolves
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Priority licensing and discounted renewal next year
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And full credit as a pilot case study partner (if desired)
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Note: This founding rate is only available to 6 organisations before September 30th, 2025.
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We’ll never offer these rates again; they’re our way of saying thank you for going first, for believing in a vision bigger than business as usual.
Get in touch to explore becoming a pilot partner and help shape what inclusive leadership looks like in 2030.