The Micro-Moments That Shift Mindsets
One Neural Pathway at a Time
What if culture change didn’t need a three-year plan?
What if it could begin with a single sentence, repeated until it rewires the way we work?
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NeuroNudges™ are BARDO’s bite-sized, science-backed mindset shifters, small, simple, repeatable actions that help rewire brains, embed inclusive habits, and make cultural change feel natural rather than forced.
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They’re not just sprinkled on top of the NeuroInclusive Maturity Model (NIMM), they’re baked right in.
Because lasting inclusion doesn’t come from one big moment.
It comes from daily rewiring.
What is a NeuroNudge?
NeuroNudges are:
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Tiny cognitive or behavioural cues
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Rooted in neuroscience and behavioural psychology
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Designed to activate neuroplasticity
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Repeated consistently to create new neural pathways — until the shift becomes automatic
Or in other words: they’re cultural micro-habits for your brain.
Think of them as your organisation’s drip feed of growth mindset.
The Science Behind the Shift
Our brains are predictive pattern-makers, not passive observers.
They love certainty, they crave efficiency, and, thanks to neuroplasticity, they can re-wire themselves with the right conditions.
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Researchers like Dr. Norman Doidge, author of The Brain That Changes Itself, and Dr. Michael Merzenich, a pioneer in cortical remapping, have shown that our brains are constantly adapting, but only when prompted by focused, repeated, and emotionally relevant actions.
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This is what NeuroNudges are built for.
“Neurons that fire together, wire together.”
— Hebb’s Law (Donald Hebb, 1949)​
Every time we act, notice, reflect, or respond differently, we create a tiny flash of new possibility in the brain.
When we repeat that action, over days, weeks, and months, it moves from awkward to automatic.
That’s neuroplasticity at work.
And that’s where behavioural inclusion becomes cultural inclusion.
How NeuroNudges Work
Each Nudge is crafted to activate one or more of the five NIMM domains:
Neuro, Identity, Meaning, Mutuality, Momentum.
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They come in a variety of formats:
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A weekly Community of Practice or Teams message
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A prompt in your 1:1 or team meeting agenda
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A visual reminder by the kettle or the login screen
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A 90-second grounding audio to transition between tasks
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A reflective question paired with your digital journal
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Embedded in your daily systems, processes, and language
Example Nudges:
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Neuro: “Before reacting, pause and name what emotion you're in. Just naming it reduces the threat response.”
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Identity: “Whose voices are we missing in this room — or this data?”
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Meaning: “What’s one way this decision reflects our values?”
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Mutuality: “Ask someone, ‘How do you prefer to receive feedback?’”
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Momentum: “What inclusive habit can you repeat daily for the next 30 days?”
Each one is designed to:
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Interrupt the autopilot
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Create a moment of reflection
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Trigger repetition
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Enable rewiring
This is how change sticks. Not through pressure, but through pattern.
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Why They Work (and Why Culture Needs Them)
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People are overwhelmed. They don’t need another 90-slide training. They need tiny, actionable shifts they can feel and use.
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Nudges work with the brain’s natural wiring, not against it.
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They lower the cognitive load of behaviour change.
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They create a sense of safety and agency, two of the most important factors in successful learning and transformation.
And they’re proven.
Research by Thaler & Sunstein (2008) on behavioural nudges shows how subtle prompts can dramatically shift decisions, from health to finance to sustainability.
Now imagine applying that to inclusion, collaboration, creativity, leadership…
NeuroNudges work for:
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Leaders who want to be more consciously inclusive
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Teams trying to build psychological safety
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HR and L&D who want light-touch ways to reinforce learning
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Change-makers who need culture to move — not just policy
They’re ideal for:
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Embedding your NIMM learning journey
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Supporting coaching or facilitation
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Daily team reflection
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Onboarding culture shifts
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Reinforcing inclusive leadership behaviours
Who They're For
Want to Bring NeuroNudges to Life?
We offer:
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Pre-built packs (aligned to each NIMM domain)
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Custom nudges co-designed with your language and values
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White-label options for internal comms
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Nudges as a subscription feed, direct to your platforms
Culture isn’t built during (the often dreaded) away days.
It’s built in moments. Small, sticky, repeatable moments.
That’s why we created NeuroNudges: the brain learns best when it’s nudged, not shoved.